Using web analytics, you can track where your web traffic is coming from, what type of blog posts, topics, and pages attract the most traffic. In addition, web analytics also help to know what keywords people are typing in the search engine to reach your website. You can also track where and how your traffic converts to sales leads, and where those leads come from. Therefore, by using all this information, you can maximize your online marketing and sales generation leads. In addition, it also helps to improve your user experience.